Google Tag Manager Integration

Overview & Purpose:

Google Analytics can provide many of the important insights you’re looking for, but when used alone, it has its limitations.

Any of your Google Analytics pageviews and events can now include product impressions, promotions, and sales data thanks to Google Analytics Enhanced E-commerce. Use events to keep a check on checkout procedures and product clicks, and pageviews to stay updated on product impressions and transactions.

You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site.

How to integrate:

We have categorized the Google Tag Manager integration with OnPrintShop in the following three parts:

1. GA4 setup using GTM
   
2. Enhanced eCommerce Setup
   
3. Debug View