How to make your store SEO friendly

overview search engine optimization (seo) improves your store’s visibility on search engines like google and bing in onprintshop, you can easily configure seo related settings for pages, products, and categories directly from the admin panel—without needing any technical coding skills optimizing your site helps increase organic traffic improve brand visibility enhance customer trust and credibility drive more qualified leads and conversions purpose this guide provides detailed steps to make your onprintshop storefront search engine optimized (seo friendly) it explains how to configure global seo settings, define meta tags, optimize product and category pages, generate sitemaps, and apply best practices that help search engines discover and rank your store pages effectively understanding seo elements in onprintshop onprintshop provides built in seo tools that help improve your store’s visibility in search results without requiring technical expertise each page—whether it’s a product page, category page, or cms page—contains specific seo elements that inform search engines about the content and relevance of your page seo element description best practices & example meta title the meta title is the clickable headline that appears in search engine results and at the top of the browser tab it’s one of the most important ranking signals for your page keep titles under 60 characters include primary keywords naturally mention product or category name and optionally your brand example “custom business cards printing" meta description a brief summary displayed below the title in search results it helps users decide whether to click on your link keep it within 150–160 characters include a call to action (“order now”, “shop online”) make it readable, relevant, and keyword rich example “design and print custom business cards with premium paper and fast delivery ” meta keywords a list of keywords relevant to your page content while not a major ranking factor today, they can still support internal search and content organization add 2–5 specific keywords separated by commas focus on relevant phrases like “photo prints, canvas printing, business cards” seo friendly url (slug) this is the visible web address of your page seo friendly urls help both users and search engines understand the page’s purpose keep it short, simple, and descriptive use hyphens ( ) instead of underscores avoid special characters or random numbers example /custom business cards instead of /productdetails aspx?id=1234 header tags(h1, h2, h3) header tags define the hierarchy of content on your page and help search engines interpret the structure ensure each page has a unique h1 tag (main title) use h2 and h3 for subheadings (features, benefits, faqs) example h1 “custom business cards” h2 “paper type options” alt text for images alt text provides a textual description of images for search engines and visually impaired users it also improves ranking in image search results describe the image content clearly include keywords naturally avoid keyword stuffing example “glossy finish business card with rounded corners ” canonical url used to prevent duplicate content issues by indicating the “main” version of a page keep canonical links consistent with main product urls avoid creating multiple urls for the same product or content schema markup (structured data) adds extra information to your product listings, such as ratings, prices, and availability, enhancing your visibility in search results enable product schema for product pages fill in brand, price, and stock status test using google’s rich results test step by step configuration watch the video tutorial for a quick overview of the configuration process follow the step wise guide below for the complete configuration prerequisites once you have your domain live, you need to connect your website to the google search console make sure that the settings associated with user friendly urls and schema markup are enabled in the site settings optimize seo for products each product on your store can have its own unique seo details to improve its visibility on search engines like google to set it up go to the products > print products > action menu > metatag section for the selected product fill in the page title, meta description, canonical reference, additional schema markup and additional meta tag click save to apply your changes optimize seo for categories optimizing categories helps your products appear under relevant search results and improves overall store organization to configure go to products > product categories click edit next to the category you want to optimize scroll down to the seo content description section , and add page title, meta description, canonical reference, and additional schema markup save your changes once done 🧭 example meta title marketing materials printing online meta description explore custom printing for brochures, flyers, and business stationery add seo settings to cms pages your content pages (like about us , services , or faq ) also play an important role in improving seo and building trust with visitors to configure go to the content management > contents > dynamic pages/fixed content select and edit a page (for example, about us ) move to the seo settings section enter the appropriate page title, meta description, canonical reference (if any), additional schema mark up, and additional meta tag there can be some pages that must be excluded from the crawling, such as privacy policy, terms and conditions, etc for such pages, enable the " exclude in sitemap " click save to save the configuration set up global meta tags the page title, keyword setting docid\ ljplunw6tjtqdrpgdxiwa module in onprintshop allows you to easily manage page titles, descriptions, and keywords across your store to ensure better search rankings you can configure meta tags for the following sections from the admin panel > seo > page title, keyword setting products manage seo titles and descriptions for all product pages based on your seo strategy product categories define titles and descriptions for category landing pages to improve visibility template categories set meta information for template category pages to help them rank better content pages manage seo for pages like terms & conditions and privacy policy other pages includes user account–related or miscellaneous pages add new page lists any new pages added to the store that are pending meta tag configuration once meta tags are added, these pages move to the appropriate section once you have selected the pages from the respective sections, you need to configure the page title, meta description, canonical reference, additional schema markup, and additional tag the available meta tag options may vary depending on the section selected generate and submit sitemap once you have created metatags, it is now time to generate a sitemap for your website from the admin panel > seo > sitemaps > xml sitemap from the generate tab, click on the generate button to generate the default sitemap xml file as soon as the process starts, information will be displayed on the screen as below from the edit tab, you can edit the generated xml site map using the ‘view and edit’ link and then save the changes made if you already have an xml created for your website, upload it using the ‘ upload file ’ tab in the settings section, you can manage the following settings for the specified sections priority based on the points selected from the dropdown, you can define which section has priority `the higher the points, the higher the priority for the crawling change frequency select the frequency from the dropdown to let google know when to crawl this section last modified date the selected date will inform google when the last time the home page and other pages were last updated below the date selection, the previously modified date will be displayed once configured, the settings will be considered when you generate the xml next time generate shopping feeds shopping feeds are structured data files that contain detailed information about the products available in your online store—such as product name, price, image, description, and availability these feeds are used by platforms like google merchant center and facebook catalog manager to display your products in shopping ads, product listings, and social commerce sections generate product feed variants (optional) before generating feeds, you can create product feed variants to include different product option combinations (like size, material, or finish) in your feed go to admin panel > seo > sitemap > product feed variant > add button select the product from the dropdown select the size, quantity, and additional options to create combinations check the preview and then save to generate the variant links this step is optional and can be used if you want more detailed and structured feeds generate shopping feeds to create feed files for your store products go to admin panel > seo > sitemap and move to the google feeds tab apart from the mandatory fields, you can add more fields to the shopping feeds using the additional fields dropdown select the products for the feed as required after the settings are configured, click on the generate button to create an xml file the system will create the feed file that you can download or review before submission similarly, you can generate feeds for the facebook platform from the facebook feeds tab submit feeds to shopping platforms after generating the feed files, upload them to the respective platforms upload product feeds to google merchant center for google shopping facebook catalog manager for facebook shops metatag settings each meta tag attribute has its own purpose and benefit from the metatag settings docid\ v4ew cyvg1uied6cx8nzd section, you can manage tags for different pages some common tags are already added and pre configured to add a new tag, go to admin panel → seo → metatag settings custom meta tag – use custom meta tags to give google extra details about your page, helping create rich snippets or improve result sorting from the all pages dropdown, select a page, then enter the meta name and content description configure robots txt a robots txt file tells search engines which pages or files they are allowed or not allowed to access on your website it helps manage crawler traffic and prevents unnecessary load on your site robots txt does not block pages from appearing in search results; to do that, you should use a noindex directive instead your system includes a pre configured robots txt file with recommended settings, which you can modify as needed using the syntax examples provided below for more details, refer to google’s guides on introduction to robots txt and creating a robots txt file manage url redirection if a page url changes or is temporarily unavailable, you can redirect it to a new address from admin → seo → manage url redirection → add url redirection enter the old url and new url , then select the header status 301 moved permanently – redirects permanently and transfers 90–99% of ranking power to the new url 302 found (temporary redirect) – use when a page is under maintenance or moved temporarily manage image alt text the image alt text helps search engines understand image content, improving visibility in image based search results it also enhances accessibility and user experience steps to update image alt text go to admin panel → seo → image alt text select whether to update alt text for product or category images enter the alt text for each image click save to apply the changes optimized alt text supports better seo ranking and ensures a well structured, accessible website best practices follow these key seo practices to maintain a strong search presence for your onprintshop store content use unique titles and descriptions for each page keywords include relevant, high intent keywords naturally urls keep urls short, clean, and keyword based images add descriptive alt text and optimize image sizes internal links connect related pages using meaningful link text speed optimize site performance for faster loading mobile ensure the storefront is fully responsive on all devices analytics track performance using google analytics and search console maintenance review and update seo settings regularly testing and validation after completing your seo setup, it’s important to validate the performance and visibility of your store using trusted seo tools regular testing ensures that search engines can crawl, index, and display your pages correctly google search console review indexing status, page performance, and coverage reports to confirm that your site and products are properly indexed google pagespeed insights analyze page loading speed and receive recommendations to enhance site performance across desktop and mobile devices rich results test validate structured data (schema markup) to ensure product details like ratings, price, and availability appear correctly in search results site search (google) type site\ yourdomain com in the google search bar to quickly verify which pages are indexed and visible in search results